Creating successful site content is no longer about traditional SEO methods. Gone are the days of keyword-stuffing, and good quality content is taking over. Making your online content successful is simple if you follow these easy steps.
SEO is a vast area, with many directions and areas. The intention, however, is always to achieve the most visitors to a website. This is easily done if you follow these six steps:
Rule #1: Choose quality over quantity
In the online world, we often forget the old adage of ‘less is more’, as ‘more’ is exactly what we are in search of: more hits, more shares, more links. We therefore assume that the more keyword dense (and page dense) our site, the better its search engine visibility. However, this is not always the case. Just look at the guidelines issued by Google as part of the original Google Panda update, which advises that high quality websites should not contain duplicate, overlapping or redundant articles. It is far more effective is to limit less important content to fewer pages, and even go so far as to delete poor quality content from the site altogether.
Rule #2 - Vary your language
Using exactly the same keyword repeated too many times is unnatural and outdated. Our everyday language is varied, so why should our pages be any different? Try using different varieties of the word in mind. Not only will the language appear more natural, you’ll avoid being accused of keyword stuffing, or having the kind of over-optimised page that doesn’t work for Google.
Rule #3 - Captivate, don’t calculate
While there’s nothing wrong with a certain amount of scaling or automating in creating web content, it is important to keep in mind that there is no magical formula for SEO copywriting. Any formulaic approach, such as attempting to calculate the optimal level of keyword density, will only lead to laboured, unnatural copy that impresses no one. Instead, focus on creating high quality, captivating content for your audience.
Rule #4 - Do not underestimate the impact of a clever headline
A clever headline which captures the audience’s attention will lead to more clicks, more shares and more traffic than a dull, generic headline will, no matter how good the SEO.
However there is a fine line between clever and too clever. Headlines need to contain at least one keyword while being captivating, don’t make them too cryptic or vague. Check out Copyblogger for some ideas.
Rule # 5 - Don’t focus on the word count
Remember that you only need to write as much as necessary and that more is not always better. Once again, it is all about striking the correct balance - your post should be long enough to fully inform and engage the reader, but not so long that it becomes boring. Long and short posts have individual purposes. Remember, whatever the length of your post, quality is your foremost priority.
Rule #6 - Don’t scrimp on writer’s fees
Low quality content can do more harm than good. As with many of the rules above, always choose quality over quantity. Don’t pad out your site with cheap content. Invest in good quality articles which will be read and shared by visitors.
KPI are a team of designated SEO experts, providing all manner of SEO, PPC, social media and link building services. Their team of copywriters will ensure your website content remains up-to-date, captivating and search engine friendly. SEO services by KPI